Myntra Dataset Helped a Retailer Analyze Fashion Products
Introduction In the highly competitive Indian fashion e-commerce market, staying ahead of trends and optimizing pricing is crucial for profitability. Actowiz Solutions provided a comprehensive Myntra dataset to a leading fashion retailer, enabling them to analyze thousands of SKUs, track trending fashion products, and optimize their pricing strategies. The dataset included structured information on product listings, prices, discounts, reviews, and seasonal promotions, offering actionable insights for inventory planning, trend forecasting, and dynamic pricing. By leveraging this Myntra dataset, the retailer gained visibility into consumer preferences, emerging fashion trends, and competitor pricing, allowing them to make data-driven decisions. Integration with analytics platforms enabled SKU-level analysis, promotional impact assessment, and timely pricing adjustments, reducing manual research time and improving operational efficiency. Furthermore, the data supported End of Reason...
