Home Decor Sales Trends Analysis - Amazon, Flipkart & Myntra
Introduction The festive season in India has evolved beyond sweets, lights, and diyas. Diwali and Dhanteras are now a key period for home decor shopping, as consumers invest in upgrading their living spaces to match the festive spirit. This year, online platforms such as Amazon, Flipkart, and Myntra reported remarkable growth in home decor sales. According to Actowiz's Ecommerce Data Scraping , the market observed a 35% surge in online home decor purchases in 2025 compared to 2024, highlighting a clear shift toward digital shopping channels. Several factors contribute to this trend. Urbanization and rising disposable incomes have increased the capacity to invest in premium home decor products. Consumers also increasingly prefer the convenience and variety offered by e-commerce, which allows them to explore hundreds of products from the comfort of their homes. Festive gifting culture further drives demand, with buyers opting for ready-to-gift decor items and curated sets. For bran...