Coles & Woolworths Grocery Pricing Intelligence Australia | Actowiz
Industry Retail / Grocery / FMCG Geography Australia — all states and territories, major metro + regional Data Coverage SKU pricing, specials, multi-buy offers, private-label competition, state-level variation Actowiz Solutions delivered grocery pricing intelligence across Coles, Woolworths, and ALDI for an Australian FMCG brand — tracking 3,400+ SKUs across all states with weekly-specials capture and private-label benchmarking. Client Overview The client is an Australian FMCG company with leading positions in packaged foods, snacks, and household categories. With Coles and Woolworths forming a duopoly that controls roughly two-thirds of Australian grocery — and ALDI growing steadily — real-time pricing intelligence across all three was business-critical. Australian grocery is uniquely promotion-heavy, with Coles and Woolworths running half-price specials weekly that dramatically shift category dynamics. Business Challenges Weekly Half-Price Specials Coles and Woolworths ran we...