Track Janmashtami Quick Commerce Banner Leaders & Insights
Introduction Janmashtami is one of India’s most celebrated festivals, bringing together religious devotion, cultural traditions, and a significant spike in consumer spending. While households prepare for puja rituals and fasting, quick commerce platforms like Zepto, Blinkit, Swiggy Instamart, and Amazon Fresh see a surge in FMCG sales, especially in dairy products, mithai, and puja essentials. In 2025, the battle for digital shelf space intensified as brands fought for premium homepage banners, category highlights, and sponsored placements. The competitive edge came from understanding which brands captured the most visibility during Janmashtami — not just in terms of SKU availability, but also banner prominence and ranking position. Actowiz Solutions, an industry leader in Janmashtami quick commerce scraping and festive promotions data extraction, conducted a detailed study to measure brand visibility scores across key categories: dairy brands, mithai makers, and puja essentials....