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  Introduction Janmashtami is one of India’s most celebrated festivals, bringing together religious devotion, cultural traditions, and a significant spike in consumer spending. While households prepare for puja rituals and fasting, quick commerce platforms like Zepto, Blinkit, Swiggy Instamart, and Amazon Fresh see a surge in FMCG sales, especially in dairy products, mithai, and puja essentials. In 2025, the battle for digital shelf space intensified as brands fought for premium homepage banners, category highlights, and sponsored placements. The competitive edge came from understanding which brands captured the most visibility during Janmashtami — not just in terms of SKU availability, but also banner prominence and ranking position. Actowiz Solutions, an industry leader in Janmashtami quick commerce scraping and festive promotions data extraction, conducted a detailed study to measure brand visibility scores across key categories: dairy brands, mithai makers, and puja essentials....

Introduction – Faith Meets Festive Discounts Janmashtami, the celebration of Lord Krishna’s birth, is one of the most widely observed Hindu festivals in India. Traditionally, families prepare for the day by arranging puja essentials—ghee for the aarti, camphor for the rituals, flowers for decoration, and a variety of sweets for prasadam. Over the last five years, quick commerce platforms like Zepto, Blinkit, Swiggy Instamart, and Amazon Fresh have transformed how these essentials are purchased. What used to be a trip to the local market is now a quick scroll through an app — with delivery times as low as 10–15 minutes in major metros. This convenience, paired with competitive festive discounts, has created an entirely new battlefield for brands and retailers. Instead of competing solely on product quality, they now compete on banner visibility, offer depth, and delivery speed. In this Actowiz Solutions case study, we dive deep into Janmashtami offer mapping for both traditional puja it...