Janmashtami Fasting Food Sales: Sabudana, Makhana & Peanut Mix Data
Introduction Janmashtami, celebrating the birth of Lord Krishna, is not only a spiritual occasion but also a significant retail opportunity for food brands and online platforms. A central tradition during the festival is fasting (vrat), during which people consume specific foods such as sabudana (tapioca pearls), makhana (fox nuts), and peanut mixes. In 2025, the festival saw a remarkable surge in demand for fasting-friendly foods on quick commerce platforms like Zepto and Blinkit, as well as e-commerce grocery platforms like Amazon Fresh. Brands leveraged this festive period to push SKUs with targeted placement, attractive discounts, and strategic bundling. Actowiz Solutions, a leader in real-time retail data scraping and analytics, conducted an in-depth SKU-level tracking study to understand: Sales spikes in fasting foods during Janmashtami week. Brand placement strategies and visibility on popular platforms. Price positioning across Zepto, Blinkit, and Amazon Fresh. Consumer behavi...