Tata Sampann Grocery Price Intelligence Case Study | Actowiz
Client Overview Tata Sampann is a trusted Indian FMCG brand offering staples such as pulses, spices, atta, and packaged foods. The brand is present across e-commerce marketplaces, grocery apps, and quick commerce platforms, where pricing and availability change frequently due to competition and demand spikes. To maintain consistent brand positioning and supply visibility, Tata Sampann required real-time, SKU-level grocery intelligence . Industry & Geography Industry: FMCG / Grocery Geography: India (multi-city, multi-platform) Business Challenges Fragmented Pricing Across Platforms Same SKUs were priced differently across platforms and sellers. Frequent Availability Fluctuations Stock levels changed rapidly during peak demand and promotions. Limited Competitive Visibility Manual monitoring made it difficult to benchmark against competing brands. Operational Blind Spots Delayed visibility impacted pricing and replenishment decisions. Project Objectives Tata Sampann partnered w...