Track Product Visibility & Discounts Across REWE and Lidl in Real-Time
Introduction: Why REWE and Lidl Are Key to FMCG Strategy in Germany In Germany’s highly competitive grocery retail market, two names dominate the shelves and the minds of millions: REWE and Lidl. As leading chains with extensive reach—from metro supermarkets to discount stores—their pricing decisions, promotion structures, and product placements hold immense influence. For FMCG brands, tracking their product visibility and discounts across REWE and Lidl is essential to maintain competitiveness, protect shelf share, and optimize promotions. Yet, doing this manually is nearly impossible. Prices and availability change daily. Discounts vary by location. Online product displays differ by zip code and fulfillment type (click & collect vs delivery). That’s why global FMCG teams and retail intelligence managers rely on Actowiz Solutions for real-time product tracking, discount scraping, and competitive monitoring across both platforms. The Challenge: Limited Visibility Across Retai...