Flipkart vs Amazon: India’s I-Day Sale 2025 Price Mapping Report
Executive Summary India’s Independence Day Sale, celebrated every August 15, has become a massive e-commerce battleground for Flipkart and Amazon. In 2025, Actowiz Solutions deployed its real-time price scraping systems across both platforms to analyze how major product categories behaved during this high-traffic sales period. We monitored daily price changes, discount banners, product ranking shifts, and brand-wise offers across top-selling categories like electronics, appliances, fashion, groceries, and more. This report presents scraped price data, brand comparisons, and discount analytics, enabling retailers, sellers, and analytics teams to benchmark pricing and promotion strategies during one of India’s biggest digital sales events. Research Objective To compare daily price movements across Flipkart and Amazon during the 2025 Independence Day sale. To analyze category-wise discount patterns across top-selling product verticals. To identify top brands, best offers, and pri...