Godrej FMCG Pricing Intelligence Case Study | Actowiz Solutions
Client Overview Godrej operates a large FMCG portfolio across home care, personal care, and packaged products. With presence across marketplaces, grocery apps, and quick commerce, pricing and availability varied widely by channel and city. To maintain control and visibility, Godrej required centralized omnichannel FMCG intelligence. Industry & Geography Industry: FMCG Geography: India (pan-India, multi-channel) Business Challenges Channel-wise price fragmentation City-level OOS blind spots Seller-driven discount volatility Manual tracking not scalable Project Objectives Godrej partnered with Actowiz Solutions to: Track SKU-level prices across channels Monitor availability and OOS events Enable seller and channel benchmarking Support pricing and distribution planning Actowiz Solutions Approach Omnichannel data collection (marketplace, grocery, QC) SKU and pack-size normalization Intraday refresh for volatile categories Structured data feeds for dashboards Sample Data Snapshot ...