Rakhi Gift Hamper Price Tracking 2025 – Actowiz Solutions Case Study
Introduction: Rakhi 2025 – A Perfect Storm for Festive Pricing Raksha Bandhan 2025 fell on August 9th, a Saturday, overlapping with India's Independence Day weekend. This rare alignment led to back-to-back festive promotions across Q-commerce and eCommerce platforms. Platforms like Blinkit, Zepto, Amazon, Flipkart, and Swiggy Instamart flooded users with "exclusive Rakhi gift hampers," offering deep discounts on combos including chocolates, sweets, dry fruits, rakhis, and gift boxes. But did these discounts actually deliver real savings, or were they smartly repackaged bundles with marginal markdowns? To answer this, Actowiz Solutions deployed its Automated Rakhi Offer Scraping Tool across top Indian platforms to track prices, SKUs, bundles, and discount behaviors in real time. Objectives of the Study Track Rakhi gift hampers price fluctuations across platforms. Scrape and extract Rakhi gift basket pricing insights in real-time. Monitor SKU-level product composition an...