Tata Consumer FMCG Pricing Intelligence Case Study | Actowiz
Client Overview Tata Consumer Products operates a broad FMCG portfolio across staples, beverages, and packaged foods. With omnichannel presence spanning marketplaces, online grocery, and quick commerce, the brand faced frequent price shifts, seller-led discounting, and availability gaps. To maintain consistent pricing and distribution visibility, Tata Consumer needed centralized, real-time SKU intelligence. Industry & Geography Industry: FMCG / Consumer Packaged Goods Geography: India (multi-city, multi-platform) Business Challenges Omnichannel Price Fragmentation Identical SKUs priced differently across platforms and sellers. Distribution Blind Spots Stock-outs varied by city and channel, impacting demand capture. Limited Competitive Context Manual tracking hindered timely benchmarking vs competing brands. Scale & Frequency Thousands of SKUs required frequent refresh without latency. Project Objectives Tata Consumer partnered with Actowiz Solutions to: Track SKU-level pr...