Janmashtami Offer Mapping: Puja & Sweets Price Trends 2025
Introduction – Faith Meets Festive Discounts Janmashtami, the celebration of Lord Krishna’s birth, is one of the most widely observed Hindu festivals in India. Traditionally, families prepare for the day by arranging puja essentials—ghee for the aarti, camphor for the rituals, flowers for decoration, and a variety of sweets for prasadam. Over the last five years, quick commerce platforms like Zepto, Blinkit, Swiggy Instamart, and Amazon Fresh have transformed how these essentials are purchased. What used to be a trip to the local market is now a quick scroll through an app — with delivery times as low as 10–15 minutes in major metros. This convenience, paired with competitive festive discounts, has created an entirely new battlefield for brands and retailers. Instead of competing solely on product quality, they now compete on banner visibility, offer depth, and delivery speed. In this Actowiz Solutions case study, we dive deep into Janmashtami offer mapping for both traditional puja it...