Zomato Menu Pricing Intelligence Case Study | Actowiz Solutions
Client Overview Zomato is a leading food discovery and delivery platform, listing millions of restaurants across multiple cities. Menu prices, availability, and offers vary by location, demand, and restaurant strategy. To gain structured insights into menu pricing and availability trends, Zomato required automated, city-level menu intelligence at scale. Industry & Geography Industry: Food Delivery / Restaurants Geography: India (Multi-city coverage) Business Challenges Frequent Menu Price Changes Restaurants updated prices dynamically based on demand and operational costs. Inconsistent Availability Items frequently went unavailable during peak hours, affecting customer experience. City-Level Price Variation Same menu items were priced differently across cities and zones. Manual Monitoring Limitations Tracking thousands of menus manually was not scalable. Project Objectives Zomato partnered with Actowiz Solutions to: Track restaurant menu prices and availability Monitor city-w...