Zomato Menu Pricing Intelligence Case Study | Actowiz Solutions

 

Client Overview

Zomato is a leading food discovery and delivery platform, listing millions of restaurants across multiple cities. Menu prices, availability, and offers vary by location, demand, and restaurant strategy.

To gain structured insights into menu pricing and availability trends, Zomato required automated, city-level menu intelligence at scale.

Industry & Geography

Industry: Food Delivery / Restaurants

Geography: India (Multi-city coverage)

Business Challenges

Frequent Menu Price Changes

Restaurants updated prices dynamically based on demand and operational costs.

Inconsistent Availability

Items frequently went unavailable during peak hours, affecting customer experience.

City-Level Price Variation

Same menu items were priced differently across cities and zones.

Manual Monitoring Limitations

Tracking thousands of menus manually was not scalable.

Project Objectives

Zomato partnered with Actowiz Solutions to:

  • Track restaurant menu prices and availability

  • Monitor city-wise and cuisine-wise pricing trends

  • Capture real-time menu changes

  • Enable structured data analysis for operations and insights teams

Actowiz Solutions Approach

Menu-Level Data Extraction

Captured:

  • Item name

  • Price

  • Availability status

  • Add-ons and variants

City & Restaurant Mapping

Menus were mapped across:

  • Cities

  • Localities

  • Restaurant brands

High-Frequency Refresh

Near real-time refresh captured peak-hour changes.

Structured Delivery

Data delivered in CSV, JSON, and API formats.

Sample Menu Data (Illustrative)


Mumbai

  • Restaurant: Pizza Brand

  • Item: Margherita

  • Price: ₹299

  • Availability: Available

Delhi

  • Restaurant: Pizza Brand

  • Item: Margherita

  • Price: ₹279

  • Availability: Available

Bengaluru

  • Restaurant: Pizza Brand

  • Item: Margherita

  • Price: ₹289

  • Availability: Unavailable


Key Features

  • Real-time menu price tracking

  • Item-level availability monitoring

  • City-wise pricing comparison

  • Cuisine and brand-level insights

Business Impact

  • Improved visibility into menu pricing trends

  • Faster detection of availability gaps

  • Enhanced city-level pricing intelligence

  • Better operational and category insights


Conclusion

In food delivery ecosystems, menu intelligence drives experience and profitability.

Actowiz Solutions empowered Zomato with scalable, real-time menu and pricing intelligence across cities.

Learn More >> https://www.actowizsolutions.com/zomato-restaurant-menu-pricing-intelligence.php 

Originally published at https://www.actowizsolutions.com 

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