UPC-Level Product Match Accuracy for FMCG Brand
Quick Overview Actowiz Solutions partnered with a global FMCG enterprise to deliver UPC-Level Product Match Accuracy for FMCG Brand across multiple retail and e-commerce platforms. The client operated in a highly competitive consumer goods market where inconsistent product identifiers, duplicate SKUs, and mismatched listings were impacting pricing intelligence and analytics. Over a six-month engagement, Actowiz implemented an advanced data-matching framework combining scraping, normalization, and UPC intelligence. The solution unified fragmented product records into a single source of truth. Key impact metrics included 99.6% product match accuracy, 8× faster SKU reconciliation, and real-time visibility across 50,000+ FMCG products globally. The Client The client is a multinational FMCG brand with a diverse portfolio spanning food, beverages, personal care, and household products. Operating across dozens of countries and hundreds of online and offline retail partners, the brand fa...