McCain Frozen Food Pricing Case Study | Actowiz Solutions
Client Overview McCain is a global leader in frozen food products, supplying retail stores, food service chains, and quick commerce platforms. Pricing, availability, and distribution consistency are critical due to cold-chain dependencies and high demand variability. To improve pricing visibility and distribution planning, McCain required real-time frozen food intelligence across channels. Industry & Geography Industry: FMCG / Frozen Foods Geography: India (multi-channel coverage) Business Challenges Pricing Variability Across Channels Prices differed between retail, online, and quick commerce platforms. Distribution & Availability Gaps Cold-chain constraints caused frequent stock-outs. Limited Channel-Level Visibility Manual tracking did not scale across cities and partners. Demand Volatility Promotions and seasonal demand caused rapid shifts. Project Objectives McCain partnered with Actowiz Solutions to: Track SKU-level frozen food pricing Monitor availability across c...